Bre Pettis | I Make Things
Categories: Old Posts

This is the last video in my “Getting Started in Video” series that I’ve been doing at Etsy.

The easiest way to edit video is to shoot it in one take.  Here on the Etsy Video Awesomeness Team, we call those videos "One-Take-Wonders.

But you can’t always get it in one take, or maybe your take is too long.  That’s when you need to learn how to edit.

MP4 | Blip.tv | Youtube | Subscribe in iTunes

In this video you’ll learn five things.

  1. Cut — Get rid of that awkward moment when you spaced out on camera.
  2. Titles — Add text to your videos.
  3. Music — Add Creative Commons music to your video.
  4. Exporting — The setting you should use before uploading to the internet.

I’m showing you how to edit in iMovie.  It’s an editing platform that I love.  They changed iMovie a lot in version 8 and they made it a lot less awesome.  Luckily, if you’ve got iMovie8, you can actually download iMovie HD for free.  I recommend doing this if you’re on a Mac.

If you’re on a PC, Windows Media Maker is already on your computer and it’s a completely functional platform.  Combine that with Quicktime Pro for compressing the avi formatted videos that it outputs and you’ve got a decent system for editing videos.  All the stuff I show in iMovie will work in a similar fashion in Windows Media Maker too.

When adding music to your videos, don’t use music without permission.  It’s copyrighted, and having copyrighted music in your video means that you won’t be able to screen it at a film festival (and in a worst case scenario, the music industry could sue you). 

A strategy for adding music to your videos is to have musician friends hook you up.  We use music from our friends Barry London, Jukeboxer, Alice Cohen, and Lineland with their permission and we also have Matt and Eric, as in-house musicians.  No matter what music you use, make sure to credit it in your video credits and link to them in your blog posts.

Another way to get music for your videos is make it yourself.  I’ve made a lot of music with Garageband and it’s fun! I put out my own album of music that you are welcome to use in your videos.  I released it under a Creative Commons license so all you have to do is credit me in your video and you’re good to go.

You can also add music to your videos with Creative Commons music.  I’ve used music from this album that Wired put out, and if you search for Creative Commons music, there is a lot out there. Even if it’s Creative Commons, it’s always a good idea to ask permission for music, if for no other reason than to let your favorite musicians know how awesome they are.

I’ve also had good luck with the internet archive’s open source audio collection.  I particularly like old 78 recordings.

Once your video is all done, you’re going to want to compress it so that the file is small enough to upload to video sharing sites.  Here are the settings I use in Quicktime Pro for export. 

Quicktime Export Settings

I’m always experimenting and trying new settings, so if you’ve got a different way of doing this, take a screenshot of your settings and post them to the handmade video flickr pool

If you’re making videos and you make things, join the handmade video google group (which we wrote about here) where creative media-makers chit chat about how we do things. You can always shoot me an email with a question, but the handmade video google group is a great place to tap into a community of video folks to ask questions if you get stuck or need help.

Looking for more video tips? Check out the rest of the Getting Started in Video series! And let us know if you’re making videos! 

10 Comments

June 19th, 2008

Great, great post. Thanks, Bre! I’ll be referring people to this for a long time. It’s very close to my own video workflow that I arrived at after many hours of trial and error. Wish I had this a couple of years ago!

One correction, though, and it’s not your fault. iMovie version 7, that you link to, IS iMovie ‘08. The previous version, that you can download for free if you have iLife ‘08, is iMovie HD, which was version 6 (and was part of iLife ‘06 - confusing, innit?), which can be downloaded here:

http://www.apple.com/support/downloads/imovieHD6.html

You might want to update your post with that link. Thanks again for the great howtos and videos - keep ‘em coming! :-)

June 19th, 2008

Oh, and another helpful video tip I’ve discovered is the Elgato Turbo.264 USB video encoder dongle. It’s Mac only, a little USB dongle and piece of software that takes over the task of encoding H.264 video, and does it a LOT faster than your CPU (about 4x, I believe).

http://www.elgato.com/elgato/int/mainmenu/products/Accessories/Turbo264/product1.en.html

It has a couple of really great features. First is that the software installs itself at the system level, so you can Export using the Turbo.264 from any program that can export using QuickTime (including iMovie, Final Cut Pro, Quicktime Pro, etc.). And the “iPod High” preset matches your encoding settings almost exactly (640×480, 1.5Mbps, etc.). You can customize all the profiles and settings, but that preset works perfectly for me, and is one less thing to worry about.

I have no affiliation with them other than as a really happy customer. It’s my secret weapon in video encoding, and I’ve recommended it to video pros who end up loving it just as much. It’s about $90, but it’s saved me so much time encoding videos (which, as you know, can take HOURS) that it’s more than paid for itself in my eyes.

June 19th, 2008

Bre - Really helpful, thorough look at how to edit, create titles. I am self-taught so any little bit of added knowledge is super helpful.

I started with the “one take” approach but soon found there was a lot more I could do with a bit of editing. A question: Do you ever “share” one of your edited videos in the “ipod” format? I’ve found the quality is a bit better. Also, why do you use blip? I use viddler but open to other services.

Here is a video I created as part of the series I am producing: “My Office Has A Kitchen.”

I welcome any feedback and will join the groups you suggest.

Thanks, Bre - great stuff!

When Twitter Goes Down: http://www.viddler.com/explore/iterasi/videos/13/

June 20th, 2008

A real great video! Go on with that good work. :-) On Linux you can also find good video editing tools like Cinelerra or Kdenlive.

Greetings from Berlin

June 25th, 2008

Great info Bre!!! I use iMovie HD 6 and love it! I’ll have to try out your setting suggestions. :)
Oh and I just uploaded a new video to YouTube about supporting my fellow Etsy artists. Hope you’ll check it out.

http://www.youtube.com/watch?v=b5XJxr-Pk4E

June 30th, 2008

Love this! Bre, I could watch you explain how to watch paint dry. ((HUG))

July 3rd, 2008

Great series Bre. What’s next?

July 10th, 2008

Hey Bre,
That was very cool how you inserted yourself into iMovie while the timeline was moving…

Fun video.
–Steve

July 25th, 2008

[...] one take. Here on the Etsy Video Awesomeness Team, we call those videos &quotOne-Take-Wonders.&quothttp://www.brepettis.com/blog/2008/06/19/getting-started-in-video-editing-and-publishing/Download Mp4 VideosReverend Billy The Church of Stop Shopping is an activist performance group based [...]

September 26th, 2008

[...] It’s just a lousy way to edit. So then I dumped everything into iMovie HD (an older version, recommended by Bre Pettis in his very fine Getting Started in Video series), rearranged it, and added title frames from [...]

Leave a Comment